Print and Paper in a Digital World

Submitted by: The Two Sides Team 2017/10/19

An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States. Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.