Consumers still value print & paper, but environmental misunderstandings persist

Submitted by: The Two Sides Team 2016/07/20

Citing environmental concerns, corporations and governments are increasingly driving communications online and making paper more difficult, and costly, to access. A new survey provides valuable insights into how consumers view this trend, and how they perceive and use paper in their daily lives.

As the world of communication continually shifts towards digital, many consumers are being given a message that this is better for the environment.

This survey provides an insight into how consumers view the above initiatives including the environmental impacts of digital versus paper-based communications and how they perceive and use paper in their daily lives.

To read the full survey report please click the link below:

consumers still value print & paper